Real estate photos can make or break a potential sale. Professional-looking images are vital to the success of any real estate listing, so it’s important to edit your real estate photos to ensure your marketing materials have a polished look. Here’s a step-by-step guide for creating great-looking images for your listings.
If you’re looking to sell a property, photos are one of the most effective tools. In order to capture the attention of potential buyers, you need high-quality photos that represent your property in the best possible light.
While you may be tempted to edit your real estate photos yourself, the best way to get a good result is to rely on a real estate photo editor. This way, you can get high-quality results without spending hours on your computer.
Balance the Exposure
The first step in editing real estate photos is to adjust the exposure, typically by adjusting the brightness and contrast settings. This will help ensure that the colors in your images pop just enough without sacrificing detail in shadows and highlights. Ultimately, you want all of your images to appear balanced and natural-looking, rather than overly dark or washed out.
Also, white balance is a very important part of photography, and it can have an impact on the sale of your real estate photos. Unwanted color casts can make your images look over-processed and unnatural, which can turn off potential buyers.
For this reason, it’s important to adjust your white balance before you shoot a photo. You can do this by using a white balance eyedropper in Lightroom or Photoshop, which can correct your colors within seconds.
Reduce Noise
Digital noise can be an issue with some cameras, particularly at higher ISO levels where the photo has more graininess. To reduce this noise, use software like Adobe Photoshop or Lightroom to apply sharpening masks and actions that target only certain parts of the image while leaving crucial texture intact. Additionally, using a high pass filter on images can smooth out small imperfections and produce a clearer overall result.
Noise reduction is a great way to enhance the quality of your photos without compromising the details or clarity. It also helps you create an overall smoother image that buyers can appreciate.
When editing real estate photos, it’s a good idea to reduce digital noise before adding any other effects. This will help you make adjustments more precisely and eliminate the need for future editing.
Noise reduction can be used to remove background sounds such as hum, whistle, whine or buzz. However, it is not suitable for individual clicks and pops or irregular background noise such as traffic or an audience.
Color Correction and Color Enhancement
Colors often tend to look slightly different when they’re viewed on the web than when they’re viewed in print—particularly if you haven’t calibrated your monitor correctly. To bring out more vibrant colors before putting photos online, try boosting saturation slightly until everything looks just right from an RGB perspective. You should also consider tweaking hue and vibrancy levels (depending on what kind of software you have available). This will help make sure all colors appear as true-to-life as possible when viewers open up the listing page online.
Color correction is a common technique that can help you get the desired look for your real estate photos. It can fix colors that seem off or jarring, or it can add colors that convey a certain mood or atmosphere.
For example, you can swap a grey, cloudy sky for a bright, sunny one. This will make even the most beautiful property look enticing to prospective buyers. This may help to increase your business sales.
Brightness and Contrast
Brightness is one of the most important factors to consider when shooting real estate photos. It can make a huge difference in the overall look and feel of an image.
This is especially true for interiors, where bright lights can sometimes appear to blow out the color and details in a room. Fortunately, there are a few things you can do to combat this issue in your real estate photos.
Contrast is a simple but powerful tool that can help you create visual interest and make your composition more appealing. It can be used in a variety of ways, including color, size, shape, and speed.
It can also be used to highlight differences in character, social status, or even in the story itself. It can even be used to contrast two different political ideas, characters, genres, or public figures.
Impact of Shadows in Real Estate Photos
One of the most common issues that real estate photos face is uneven lighting. This can cause shadows and dark areas that are distracting to the viewer.
The best way to combat this is by adjusting the shadows, highlights, and white balance in Lightroom.
Color correction is another important step that can help your images look more professional. But be careful not to overcorrect or change the colors too drastically.
Sharpening
Sharpening is a great way to bring out the details in your real estate photos. It can help overcome blurring, add a ‘pop’ to your image, and even draw attention to key features of your photo.
However, it’s important to not go overboard with it as this can distort pixels and make your photos look unnatural.
Oversharpening also throws halos, makes images appear crunchy, and enhances noise. So avoid it if you’re trying to sell your real estate photos!
Remove Distracting Elements
When shooting inside homes or outdoors during broad daylight hours, chances are you’ll come across some distracting elements that don’t belong in photographs of properties for sale. Things like stray plants outside or bulky furniture indoors may not end up helping showcase interiors at their full potential! If you notice any unwanted items in shots, take advantage of tools like cloning stamps or healing brushes to de-emphasize them within images without making anything look artificially put together—again using Photoshop as an example here!
Prepare Photos for Print/Online Delivery
Finally, once all of your retouchings are complete (or if you want even faster results), you can prepare final versions of each file by exporting optimized versions specific for online viewing or printing purposes using tools such as LightroomExport Plugin (for Lightroom users). Just be sure that when preparing files for delivery/creation means doing comprehensive quality assurance checks first—checking output sizes with particular attention given over RGB/CMYK color spaces before any exports start occurring!
