Businesses that are new to the arena of digital marketing and its various aspects often ask – which one should they choose between SEO and PPC? Before beginning their online marketing journey, they want to know which is better and which one can provide them with better outcomes. Well! The answer to this is – it depends. Neither PPC nor SEO is more effective than the other. So, before you go to the best digital marketing company in Delhi, continue reading this post to find out the answers to all your queries and doubts.
So, let us get started!
What is SEO and how it supports a business?
SEO stands for Search Engine Optimization. It is a tactic used for making your online ranking better, building relationships with the targeted audience, and growing your business. It is beneficial for almost all types of businesses as the free traffic is generated and sent by the search engines such as Google.
It is affordable
SEO is one of the most affordable marketing forms. If you want to grow your brand, you can do it through SEO. You will not require to pay anything to get organic traffic as most of the work can be done free of cost. And yes, hiring an SEO agency is also not an expensive affair.
Get long-term results
SEO indeed takes time to provide you with desired results, but the results you get are long-lasting. By working adequately or as per the search engine laws, your business can stay on top of the search results (for the selected keywords) for a longer period.
Target all aspects of the sales funnel
We all know that everyone Google’s at least once before buying anything. It means you will have opportunities to cover almost every part of your sales funnel. You can use SEO tactics to engage targeted customers in their early ‘buying’ journey.
Spread brand awareness and win the trust
According to some digital marketing experts, the more you become visible on Google, the more trust your business will get. And yes, you do not have to pay even a penny for it. Just integrate content marketing focused on relevant keywords with your SEO strategies and you are good to go.
Cons of SEO
Every good thing can have a few cons. This is why SEO is not different. It has some cons that are listed here:
SEO takes time
If you are someone who needs immediate results, then it is good to stay away from SEO. It is because to have significant results and tractions, you will need to wait for some time. It can be as short as 6 months and as long as 1 year. Since professional SEO companies in India i.e. Value4Brand always use ethical methods, you will need to wait a bit to see desired outcomes. But yes, these results will be long-lasting and stable.
Requirement of new content
SEO and content go hand-in-hand. Therefore, you need to publish new yet relevant content after regular intervals just to compete well with leading brands. Besides, you can also update the existing content to stay on top.
Precision is important
You may or may not know but search engines update their algorithms regularly. Besides, your website can be penalized if you use gray or black hat techniques of optimization in the SEO. So, you need to be precise.
High-level skills are needed
This is one of the greatest reasons why you must hire professionals for this work. Since they know how to perform a certain task in SEO, they are capable of delivering great results.
Understanding PPC and its various aspects
PPC means Pay-Per-Click. It is a paid version of marketing to drive results and traffic to your business website. PPC provides users with the opportunity to be on search engine results. Since it is not free, you will have to spend some money on it for results.
Some benefits or pros of this marketing tactic have been listed here:
Get instant results
PPC is most probably the only strategy in digital marketing that can provide you with results on the same day of the campaign’s launch. But yes, you will need to pay to achieve instant results along with a solid landing page.
Provides exceptional visibility
Paid ads or PPC ads are the ones that a user sees at the top of the searches. You can also add or highlight business details such as site links or phone numbers to your PPC ad so that people can reach out to you easily.
Get ‘high-intent’ clicks
It is said that users who click on a PPC ad are far closer to making a purchase. Since PPC ads target ‘high-intent’ keywords only, the conversion rate is quite higher.
Cons of PPC
As mentioned earlier, every digital marketing tactic has some pros and cons, so how can we ignore the ones associated with PPC? Below are the cons that you should know before connecting with a digital marketing company in Delhi:
Pay money to play
PPC is not free. It means if you want to play PPC ads, you will need to pay for them. But yes, the results will be instant.
Continuous investment is needed
If you think that PPC is a one-time investment, then you are wrong. To run your ad, you will need constant investment. Your sales and traffic will stop as soon as the ad turns off. To keep it alive, you need to make sure that you have sufficient balance to keep it activated at least for the duration you want.
Constant efforts are needed to keep PPC ads refresh
You should keep in mind that a PPC ad can easily get stale. Hence, you must revive it by refreshing the content. If you do not do so, your users can ignore it. So, you have to be more active when your PPC ad is displaying.
Well! Both are great options to grow your brand. SEO is a cost-effective tool but takes time. PPC is best for instant results, but you have to pay for it. Depending on your business needs, you can choose one or combine them. However, it is always a good idea to connect with the right digital marketing company in Delhi i.e. Value4Brand for result-driven services. To know more about free social bookmarking submission sites list reach Value4Brand website.