So you’re interested in free guest posting. Perhaps you’ve already Googled it, only to find an overwhelming number of definitive guides. You don’t want to read a full book about it. Initially, you should determine whether a guest posting is worthwhile. And if it is, you want to know how to accomplish it without all the nonsense. I understand. I, too, am a busy writer. That’s why I’m going to tell you all you need to know about free guest posting… without getting into too much detail.
What is Guest Posting?
Before we get started, let’s define what free guest posting is. Writing blog entries for other people’s websites is known as guest blogging. Each guest post will have a “bio” with information about you and your company, products, or services. The finest guest posting opportunities will allow you to put a link to your website in your bio.
How Can You Get a Job as a Guest Blogger?
Many rookie bloggers are hesitant to free guest post because they are concerned that their site is not yet large enough. The truth is that your target blog doesn’t care how many readers you have. They only worry about how well you can write. Being a guest blogger is considerably easier than you would imagine. Simply make a fantastic piece and get it accepted by someone else’s blog. You can begin writing guest material for your blog on the first day. You can also guest blog without having your blog or website, however, you will miss out on some of the benefits.
Advantages of Guest Posting:
Yes!
And, like any other sort of content marketing, it operates in a variety of ways. Being a free guest author is simply another approach for a marketer to expand their backlink profile. Several sites will allow you to put relevant links in your post as well as in your bio. Let’s face it: backlinks are fantastic and vital! A connection to your site from a large, credible blog can assist raise your SEO rankings and increase organic traffic to your site.
Nevertheless, guest blogging is more than just link-building. It also has the following advantages:
- If you’ve ever tried to get on the radar of a well-known blogger, you know how difficult it can be. Creating a superb guest article for them is an excellent way to attract their attention.
- You can reach a larger portion of your target audience. Some of these readers will visit your author profile to learn more about you. They could end up becoming regular readers or customers.
- You will be writing for a broad readership. If writing for your blog feels like shouting into the wind, writing for a site with an active, engaged community could be a highly satisfying experience.
- You may even get compensated. Although not all websites pay for guest posts, a considerable number do. Paid guest posting can be a great source of revenue or the start of a freelance writing career.
When You Write For Many Sites, You Get Some of The Most Out of Guest Posting:
As an example:
- Your name will be plastered all over the blogging globe. People will notice and remember you if they see your pieces getting retweeted or read your work on their favorite blogs. You’ll begin to build a reputation as an expert.
- Others may contact you about writing free guest posts or hiring you as a paid writer. My first freelance writing employment came from sites where I had guest posted.
A Straightforward Guest Posting Strategy:
So, where do you begin?
Then, decide what you most want to accomplish by guest writing. Searching for writing samples to add to your portfolio? Concentrate on a small number of well-known blogs. Do you want to increase your SEO by building backlinks? Look for numerous chances on a variety of blogs.
Where Can I Discover Guest Posting Opportunities?
Not every blog welcomes guest posts. Begin by looking for guest blogging opportunities on blogs that you already read and appreciate.
Keep an eye out for:
- Guidelines for free guest writing on the blog. They can be found on the sidebar, on the About page, or the Contact page. Search the site for phrases such as guest post guidelines, submission guidelines, or write for us.
- Writers with guest biographies. If a new post opens, “This is a free guest post by…”, it’s a good clue that the site owner accepts guest postings, at least some of the time.
- Details from the blog’s Twitter or Facebook pages. If you read through their most recent posts, you could notice that they’re seeking guest bloggers.
What if there aren’t many decent options? Looking at what other bloggers in your niche are doing is another wonderful way to uncover guest posting possibilities. Choose a blogger in your field who publishes guest posts and Google their name plus the term “free guest posting.” You’ll most likely come across blogs for which they’ve written.
You may also try free guest posting sites (which list sites looking for guest authors), albeit you should be picky here. Some of the websites they recommend may have low-quality material and may not provide you with many benefits.
Your Guide to Guest Post Pitching:
Outreach for free guest posting can be almost as nerve-racking as pitching for freelance employment. Perhaps you’re concerned that if you pitch poorly, you’ll blow your big chance. If you believe you will appear foolish. You will not. The worst that may happen is that a busy blogger looks through your pitch, decides it’s not for them and deletes your email.
When it comes to pitching:
- Follow any pitching rules provided by the blog. For example, if you’re required to include the phrase “Guest Post Submission” in your subject line, do so. Otherwise, your email may never be read.
- Allow the blogger or editor time to respond. Big blogs receive a large number of guest post pitches and may take a week or two to respond. If you follow up before that, the easiest answer for the blogger to provide is “no”.
- Provide only relevant and useful information. If you’re a dietitian pitching a diet blog, for example, just discuss your degree, professional experience, or personal life if they’re relevant.
- Make more than one blog post suggestion. It is usually best to focus on a single topic and then provide one or two alternatives.
- Make your ideas specific to the site you’re proposing, so you may come up with topics and titles that are extremely relevant to them.
Making Your Ideal Post:
They’re curious about the position:
This can be a frightening time. You want to make an outstanding job and impress your host blog. Yet you’re afraid of blowing it. Make a thorough plan for your post. You’ll be able to give it a robust structure this way. If it’s going to be a long work, an outline also makes it easier to divide the writing into numerous periods.
Please Adhere to Any Guest Post Rules:
Follow any guest post guidelines that have been provided to you. You might even want to print them out and go through them step by step, checking off everything you’ve completed. If the guidelines are brief or non-existent, check through existing blog entries to figure out things like:
- How long do the posts usually last?
- What is the purpose of subheadings and sub-subheadings?
- Do guest authors often discuss their own experiences, or is the emphasis on the reader?
Do Not Submit The Initial Draft:
Perhaps you’ve been told to submit a “draught” of your post. This is not your first draught. You want to send in a polished, edited post that you’d love to see published. The document you submit should be your finest work. Still, the host blogger may request revisions before publishing it, so be prepared.
Request That Someone Else Read Your Post Before You Send It:
Do you have a blogging friend that could go through your post with you? Request that they check through your work and provide feedback. Is anything you’ve written understandable to them? Are there any sentences that need to be changed or errors that need to be corrected?
Provide Alternative Headlines:
Creating the right headline for your post might be difficult, if not impossible. It’s a good idea to provide a couple of alternate headline ideas to give the host blogger some options. Add hyperlinks to the host’s blog. While many blog owners and editors will include internal links in your post, you can assist them by inserting them yourself. At least three links to other posts on the host blog should be included.
Add Hyperlinks to Other Posting’ Websites:
If you truly want to make someone’s day, include a link to their website in your guest post. But, only do this if the link is relevant and the article to which you are linking is high-quality. How to Create Your Best Bio. Your post will include a bio in which you can tell us about yourself and your work. Make the most of this opportunity to reap the full benefits of your efforts. Take note of the usage of strong adjectives such as kick-ass, specialized, and high-converting.
Remember to Follow Up!
If you haven’t heard anything back about your pitch after a few weeks, you can follow up. If you haven’t heard back, continue to other guest posting chances. You must continue to follow up once your pitch has been accepted. Submit the entire post as soon as possible, along with anything else the blogger has requested (such as your bio and/or headshot).
You can continue to follow up after your post has been published by:
- Share the content on your social media platforms and/or your blog. Even if you don’t have a lot of followers, this is a thoughtful gesture.
- I’m checking for and responding to comments on your post. This is an excellent approach to engage readers and maybe gain new fans and customers.
- In a few weeks, I’ll send out another guest article pitch. This allows you to develop a stronger relationship with both the audience and the host blogger.
Keep Track of Your Results:
It might be tough to determine whether free guest writing is a worthwhile time investment, especially when certain effects may not be immediately apparent. Make a habit of writing down important details such as:
- How many visitors your blog received on the day of a guest post (particularly referral traffic)? Perhaps the guest post brought 100 new visitors to your site when you generally receive just 50 visits per day. That is a significant increase.
- How many new email subscribers did you gain in the week after the publication of a guest post?
- How many new client inquiries have you received after publishing a guest article — and how many of them turned into paying clients?
- How many copies of your eBook or product were sold? Take in mind that things may take some time to arrive.
Track the Google rating of any content that you link to in your guest post bio or the body of your guest post. You may see that it begins to rank higher after a few guest posts.
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