Every time you get new eyes on your website is an opportunity to gain a customer. Instead of having your website as a reference for your products and services, it can be an incredible tool for marketing and discovery. Everyone wants more clicks on their website so here are five of the best ways to increase website traffic.
1. Utilize SEO Strategies
It’s no question that a boring website can turn off potential customers. One of the best ways to increase web traffic and create more organic growth is to create great content. This would be content that people want to share with their friends or even come back to multiple times.
The way that people will find this content is based on its searchability factor. You can create search-worthy content by paying close attention to your SEO strategy. SEO or search engine optimization takes advantage of popular search terms that can help your content come up higher in search engine results. Tightening up your SEO strategy not only helps your website come up higher but can also help you target the right type of clients for your site. The better your SEO, the more likely people will find your website and increase the amount of traffic.
2. Digital Advertising
In addition to having a great SEO strategy, you can increase your website traffic with digital advertising efforts. There are a couple of different digital advertising strategies that you can try. Most include creating banners on social media that pop up when people are scrolling on Instagram or Facebook. You can also have ads that come up on search engines or even spots on other websites linking back to your site. Paid media can help increase your clicks and bring in more potential customers.
Digital advertising campaigns can be fun and creative too. Don’t shy away from video content on sites like TikTok and Instagram with links to your site in your social media bio. You can even add click-to-buy links on your Instagram advertisements that bring consumers directly to your website. Overall digital advertising can help you get that boost in website traffic you’ve been looking for.
3. Link Your Website in Your Newsletter
Your email newsletter is a powerful marketing tool. And if you don’t have one yet, consider creating one! A newsletter is an incredible platform that allows you to connect directly to your audience. People in your newsletter opted into receiving it so they are more likely to check out your site when they get the email. linking your website in different spots throughout the newsletter makes it easy for people to click and be on your site.
4. Create Compelling Content
Your SEO strategies, digital ads and even linking to your site won’t do much if people don’t like the content on your site. One of the best ways to increase website traffic is to have compelling, original content. This content can include blogs on your website, how-to’s for your products and services, and even testimonials from customers who like your products. Creating compelling content may feel challenging from time to time, so using guides to jumpstart your content ideas like this one can spark that creativity. You’ll know that your content is hitting the right audiences when it is being shared and traffic increases on your site.
5. Optimize Your Website
Another way to increase traffic on your site is to make sure it is user-friendly and interesting. Have you ever been to a business’s website and not been able to find any of the information you’re looking for? It makes you want to close the page quickly and never look back.
Optimizing your website can ensure that people will click on it and continue to poke around. An easy-to-use site will showcase your products or services as well as highlight the content you want your users to see or interact with. Some way you can optimize your website is to give it an overhaul with a new design. You can also ask friends and trusted customers for their feedback through surveys about what they like or think could be better on your site.
Getting more traffic to your website can help increase awareness and sales. It’s one of the best ways to figure out what audiences are interested in your business and can help you target them again in the future. Increasing your web traffic doesn’t have to be a large undertaking. Some tweaks to your content here and there plus some help with these tips can make a huge difference in your website traffic.