Author: erichui

Marketers and sales professionals who use social selling are 52% more likely to exceed the quota of making sales. However, it is still the case that many businesses are just getting started with LinkedIn. Most of them have heard about social selling, but they may not be entirely sure what it means. Is it the same as social media advertising or marketing? (NO.)  Social selling is laser-targeting the ideal prospects and engaging with them to build trust and relationships.  Many B2B marketers have admitted that nothing has been more effective in generating leads on LinkedIn (for B2B business). What is social…