After the COVID-19 pandemic, business tactics are becoming more daring and creative as everyone looks forward to commencing their recovery in 2022. The Best Web Design Company Melbourne offers you the to incorporate some of the coolest ecommerce designs into your website if you want to survive the fierce e-commerce market.
Let us have a look at some of the coolest e-commerce trends implemented in web design Melbourne by the best Web Design Company Melbourne.
- Vertically oriented menus
Everyone has relied on a horizontal menu on their websites by default for many years. After all, traditional e-commerce systems were designed exclusively for devices with large screens such as desktops and laptops. As the majority of consumers now access websites through their mobile phones, this is quickly changing. E-commerce platforms now also need to be mobile-friendly.
While businesses initially began building flexible websites that accommodate different screen sizes, it soon became clear that some horizontal menus don’t function well on small mobile phones. As a result, you may have observed that there are more and more e-commerce websites with vertically aligned menus.
In simpler terms, vertically oriented menus are very beneficial, especially in the case of mobile phone websites. Currently, the web design in Melbourne is beginning to integrate vertical and horizontal menus which provides a memorable alternative to the conventional navigation displays that we have grown accustomed to.
- Creative or unconventional layouts
Layouts frequently provide a selection of common design templates based on a constrained number of simple structures, such as the single-column layout or the F layout. However, there is an issue while implementing these in the websites, despite that they are now so widespread that people are no longer surprised by them.
The Best Web Design Company Melbourne breaks this pattern by using unconventional or creative layouts. Longer user engagement, stronger brand retention, and a higher conversion rate are the anticipated results of employing these layouts.
- Bright colours with lovely typography
Colors and typography are two of a web design’s most persuasive elements. Consumers are affected psychologically by them as a result of their unique neural connections. Bold, brilliant and eye-catching hues will be used more frequently this year. The designs will be as minimalistic as feasible. However, in order to encourage users to stay on the e-commerce website, subtle and cool colors will be used.
- Modern voice user interfaces
Do you want to increase the level of convenience? Then make use of AI technology’s potential.
The Best Web Design Company Melbourne implements voice-activated user interfaces and AI technologies into their e-commerce systems. Consider it like having a personal store clerk or a secretary at home: giving people someone to help them and engage in conversation produces a personalized and incredibly effective user experience. With just a simple voice command or voice search, products and services are becoming much more accessible.
- Gives users a complete online shopping experience
The global e-commerce market has over 500,000 brands and billions of platforms, making it difficult to meet all customer expectations. This means that in order for big businesses to be competitive, they must expand their product offerings to become one-stop shops.
For instance, larger e-commerce firms can learn from Facebook. They have added several additional social media sites to Facebook and are currently advancing into social technology. With their continued growth, more people are probably going to turn to Meta for all their social media and its purposes.
- Greater personalisation and proximity
A widespread effort to support the COVID-19 reaction was sparked by the outbreak. The Best Web Design Company Melbourne implemented a double bottom line strategy, where they aim to benefit society while also making a profit. For instance, many business firms who have run food drives, donation drives and promotional sales. Doing good is good for business, as the saying goes.
- Smart Page Transitions for Navigation
Animated transitions are another name for page transitions. It is employed to provide websites with a positive user experience. Page Transitions will reach their full potential in the prior year. Although it is an optional addition, it is a fantastic way to enhance the user experience.
- Approach to storytelling through product pages
People can be persuaded to purchase the product by telling stories. You can reorient the purpose of your content through stories from selling to assisting customers with their problems. Your information can become considerably more interesting by using storytelling. This strategy will be used by many e-commerce businesses in the upcoming years in order to make their brand stand out from the competition. By using the above coolest E-commerce trends in your business websites, you can create huge traffic and make a lot of conversions which will help you in expanding your business.