The modern era is dedicated to apps. There are a bunch of apps for nearly every sector. Some are playing very well in the market, and for some, the competition is hard. In the coming years, this competition is going to be even tough, and even the great players will have to face serious challenges to survive in the market. But, what is the solution that can help you cope up with the upcoming challenges? Do you need a complex app or you need a multipurpose app or an app with a great look?
The answers may vary from time to time and even according to the sector for which the app is developed, but one thing is sure that an app with great UI/UX is sure to attract customers, in worst conditions, at least once in its lifecycle!
An app that is appealing in look and feel helps in user engagement. Just like it happens with websites the same happens with mobile apps too. As a website with a great look and feel attracts a good amount of traffic, in the same way, an app with great mobile app design and user experience helps in attracting more users and hence engaging them. Whatever app is developed, it is for the end user, and if the user finds it humdrum, he is sure to abandon it. So, there arises a need to focus greatly on improving the UI/UX in the app development process.
What is UI/UX?
UI (User Interface) deals with the overall presentation of designs within the app. With proper UI implementations, developers ensure that everything is clear and elegant when presented before the end user.
UX (User eXperience) deals with the behavior of the app when a user interacts with it. With UX development, developers ensure that the end-user doesn’t face any issue while using the app and the app behaves in its intended way.
With an elegant UI/UX, developers aim at providing maximum customer satisfaction. Howsoever complex an app may be, with proper designing technique, developers take care that the app simple and clutter free.
Importance of UI/UX in mobile app development
It is very important for businesses of any type that are seeking to accelerate their growth through a mobile app, to pay special attention towards effective UI/UX implementation. It is a very simple rule that more the customer satisfaction and their engagement for the app the more will be the business growth.
When you enter the market, generally you will see that the market is already flooded with the type of app that you are going to provide. When the users have a number of alternatives, it is very crucial for you to keep your design to such extent that it strikes the user’s mind very easily and very quickly.
When we see technological growth, we’ll find that there are already a number of such handy tools that can embed magical experience in your app. The only requirement is that you need to be dexterous with the latest tools in the market.
When you take a closer look at the current industry standard, you’ll find that from startups to giants, everyone is focussing mainly on UI/UX to build up or maintain their brand identity. It is even true that some of the brands focus more on design than usability to advertise their product. Why so? Just because it is a beautiful design that will remain in the memory of the user. Here it is important to note that we are not neglecting the importance of usability of the app, rather we are trying to emphasize the importance of UI/UX.
The final note
Although there are apps in the market that focus more on usability than on presentation, the number of such apps is less, and some of them are finding it hard to stand in the market. Moder world focusses on usability as well as preventability. Howsoever good your app may be, if it is unable to mark an impression in the user’s mind, it will find a hard time in the market. Here the proverb “the first impression is the last impression” fits quite well.