Cosmetic packaging is an essential part of any cosmetic business. Not only do they need to protect products during transport and storage, but they also need to look great on store shelves. Packaging can be a major cost center for your business, so it’s important to make the right choices when designing and producing your products.
What is Kraft Packaging Innovation?
The Kraft boxes Innovation program could mean a big boost for your cosmetic business. The program provides funding and support for R&D projects that improve the quality, performance, and sustainability of the packaging industry’s products. Some of the potential benefits of custom Kraft box Innovation include increased revenue, reduced environmental impact, and improved safety. By developing new packaging technology, you can help your customers avoid waste and improve product safety. Additionally, using more sustainable materials can reduce energy consumption and greenhouse gas emissions.
To get started, contact their team to schedule an appointment or visit their website for more information. They’ll be happy to walk you through the available funding options and help you decide which project is best for your business.
Benefits
Looking to increase revenue and boost your cosmetic business? Custom kraft boxes could be the answer! These innovations can help you improve product quality, cut costs, and speed up production.
Kraft has been making significant strides in packaging innovation over the past few years. Some of their most noteworthy advances include:
1. Sustainable packaging. Kraft has pioneered sustainable packaging solutions that are both environmentally friendly and cost-effective. Their products are now packaged using more sustainable materials, such as recycled content and post-consumer plastic. This helps reduce environmental impact while boosting profits.
2. Increased product quality. Kraft’s advancements in product quality have helped them achieve higher sales volumes for their cosmetic brands. This is thanks to their focus on ensuring that their products are free of defects and consistent in performance across all brands. By doing so, they ensure customers have a positive experience when trying out new brands or products.
3. Reduced production timeframes. Kraft’s innovations have helped reduce production timeframes for many of their cosmetic brands by up to 50%. This gives companies more flexibility when it comes to marketing and distribution strategies, which can lead to increased sales volumes overall.
How to Implement Innovation in Your Cosmetic Business
Innovative packaging concepts can help your cosmetic business achieve higher revenue. Kraft Heinz has been known for its innovative packaging concepts, and the company’s latest innovation is a new line of makeup called “Kraft Packaging Innovation.” The line includes new cosmetics formats such as travel-sized containers and dual-use applicators.
The company is also releasing a new eyeliner called “Kraft Lash FX” which features an applicator that makes it easy to create defined lines and wings. Other initiatives in the line include “Kraft Precision.” This product is designed for contouring and highlighting, and it comes in a compact size that makes it ideal for on-the-go applications.
By using these new packaging formats and products, you can provide consumers with more choices and increase your chances of success in the cosmetics market.
Impact On Your Business
Businesses that manufacture and sell cosmetics must always be on the lookout for new, innovative ways to stay ahead of the competition. Printed Kraft boxes have just issued a report that claims that using its packaging technology could lead to increased revenue for cosmetic businesses.
The report, which was compiled by researchers at Kraft, found that if cosmetic companies adopt some of the company’s most popular packaging technologies, they could see as much as a 20 percent increase in sales. Some of the technologies that are said to have a positive impact on business include:
1: Aseptic/low-moisture packaging – This type of packaging is designed to help keep products safe and free from contamination. It can also help reduce the amount of waste that is created during the manufacturing process.
2: Retail shelf life – By stretching product shelf life, companies can increase profits by selling more products over a longer period of time. This reduces the need for customers to switch brands or go back to purchasing products in bulk.
Final Words
Kraft has been on a mission to innovate their packaging since it acquired PB&J in 2020. The effort began with new design rules for all packaged food and beverages, which forced Kraft to come up with new ways to package their products. This innovation has driven revenue up for Kraft and it is now estimated that the packaging business will account for $5 billion by 2025. With such explosive growth potential, it’s important that your cosmetic company keep pace with what Kraft is doing in order to remain competitive. If you’re interested in learning more about how Kraft Packaging Innovation could benefit your business, reach out today!