In the ever-evolving eCommerce landscape, staying ahead of the curve is critical to success. With 2020 rapidly approaching, it’s time to look at some of the major trends that have emerged over the past year and illuminate which ones will become increasingly important in driving online sales growth in 2020. From emerging technologies like AI chatbots and voice search optimization to using personalization as a powerful tool for customer engagement, there are plenty of new strategies marketers should consider following this coming year if they want a successful eCommerce store. Join us as we explore our top 6 list of key eCommerce trends you must pay attention to this season – these insights could very well be your ticket to blossoming profits!
1. Voice search is becoming more popular – make sure your site is optimized for voice search
Ecommerce businesses need to pay special attention to voice search optimization to stay competitive and remain relevant in today’s market which also play an crucial role in social media. As voice search becomes more commonly used, having an optimized website ensures that your business is found more easily on any platform, from Google Home devices to Alexa-enabled speakers. Research shows that customers tend to choose a different query when using voice search than when typing, so it is important to invest time in understanding what questions your potential customers are asking, instead of using the same keywords you’ve employed in traditional SEO efforts. Through voice searches, customers expect quicker and direct answers which requires adapting existing content with concise language. Additionally, taking advantage of local listings will help you rank higher for specific phrases related to location too. Enhancing your ecommerce site with optimized content for such searches can go a long way towards keeping your business ahead of the curve.
2. More people are shopping on their mobile devices – make sure your site is mobile-friendly
Ecommerce has seen a sharp rise in mobile shopping due to the convenience of having access to online stores on-the-go. To ensure that your customers enjoy their shopping experience and stay loyal, it’s important to make sure that your ecommerce site is mobile-friendly – having an easy to navigate layout, clearly visible product images/descriptions, secure payment options and other features that can be accessed from a smartphone. With so much competition out there enticing shoppers, you want both new and repeat customers to have the best possible experience when using your site. Investing in making sure your site is mobile-friendly is an essential step towards ecommerce success.
3. Artificial intelligence and machine learning are being used more and more in eCommerce – make sure you’re using these technologies to improve your customer’s experience
Ecommerce businesses stand to benefit greatly from the use of artificial intelligence and machine learning technologies. These cutting-edge technologies can help a business better understand their customers by recognizing their individual needs, wants, and habits. AI and machine learning can also be used to detect fraud or security threats, streamline customer support processes, and even suggest the best products or services based on the user’s history. Moreover, they enable businesses to create personalized experiences that are tailored specifically to each customer’s unique needs. By leveraging artificial intelligence and machine learning technology in ecommerce operations, businesses can make sure their customers have an optimally convenient shopping experience that helps them find exactly what they are looking for with little hassle.
4. The popularity of subscription boxes is increasing – find a way to offer a subscription service on your site
Ecommerce businesses are finding that subscription boxes are a popular way to captivate new customers – and keep them around. By introducing your own subscription service, you can offer customers the convenience of regularly receiving goods without having to remember to purchase them manually. Subscribers will have the ability to personalize their orders and select the products they’d like to receive in each shipment, while also being able enjoy discounts and special offers exclusive to the subscription model. Offering a subscription service on your site not only helps foster customer loyalty, but also sets your business apart from competing ecommerce sites.
5. More stores are using pop-ups to increase sales – consider using pop-ups on your site
Ecommerce businesses looking for new and creative ways to increase sales should consider using pop-ups. Pop-up stores have become increasingly popular over the years, providing brands with a temporary physical presence that allows them to generate new interest and capture sales data. Pop-up shops are interactive, enabling you to host meet and greets, offer exclusive rewards, or launch limited edition products. By adopting a flexible pop-up strategy you can enhance your online presence and make a splash among current and prospective customers without having to commit to a conventional storefront. It’s an innovative way to enhance your brand visibility while potentially sparking a surge in revenue.
6. More stores are using chatbots to interact with customers – consider adding chatbots to your customer service department
Ecommerce stores are adopting chatbots more rapidly as they provide a great way to interact with shoppers and help improve customer service. In particular, chatbots offer 24/7 availability, quick responses, and an automated approach that can be tailored to any store’s specific needs. With more shoppers preferring the convenience of ecommerce, it makes perfect sense for retailers to consider adding chatbots to their customer service departments. They can handle simple inquiries and accurately provide shoppers with all the necessary information about their products and services, creating a more personalised shopping experience for customers. Furthermore, these advanced tools can even learn from conversations over time in order to provide even better customer service down the line.
Following these ecommerce trends won’t guarantee success, but they provide an excellent starting point for companies looking to shape theirfuture. To stay competitive, creating a customer-focused strategy that caters to the latest market expectations should be top of mind for any ecommerce business. It’s also important to consider what trends work best for your specific target audience and industry niche – not all of them will be applicable, depending on your vertical. With the right 2020 strategy in place, you’ll be sure to stand out from the competition and see real growth this year. By staying ahead of the latest developments in commerce technology, you can give your business a serious edge in the ever-evolving digital world. In conclusion, successful ecommerce strategies are built on incorporating cutting-edge technology innovation into everyday operations and customer experiences. Follow these key trends and adjustments now but keep an open mind — very soon, new opportunities will arise as technological advancements continue to transform the way we do business online!
Kashish Mehta is a Digital Marketing Expert and an Outreach Specialist at Brandveda. She loves to talk about SEO, content marketing & digital marketing strategies. In his free time, she likes to read & stay updated on the latest digital marketing trends!
You can always reach out to kashish on LinkedIn