If you’re an agency or a freelancer who is providing social media marketing services to clients, then the first thing you should work on is your social media proposal.
Because that’s how you allow your prospects to envision their brand in the next few months if they hire your services – show them the best you can get for them.
This blog will lay out the step-by-step process of how to write a winning social media proposal to win more clients.
Ready to grab more clients?
Let’s dive in.
In this blog:
What is a Social Media Proposal?
Why Social Media Proposal is important?
Steps to writing a Social Media Proposal
Analysis
Scope of work
Project deadlines and milestones
Proof of work
Terms of Agreement
Next steps
Final words
What is a Social Media Proposal?
A social media proposal is a document that shows how your industry knowledge, skills, and unique strategy will help a client achieve their desired goals.
In a nutshell, it entails your ideas that can benefit the client win with their social media efforts.
To be able to write a winning proposal, you need to understand clearly what your client’s needs and targets are; and the best way to know that is to have a consultation with them.
One key consideration here is to focus on communicating your expertise to your prospects and giving them a brief overview of your strategy.
Do not give them everything, otherwise, they’ll walk away with your complete proposal and find a cheap agency to do the job or may decide to do it on their own. Above all, while giving proposals to your clients, tell them the importance of interactions on social media and how they can maximize it with buy Instagram views.
Why Social Media Proposal is important?
Social media proposal sits at the top of any sales process regardless of which business.
“Companies with a clearly defined sales process see 18% more revenue growth than others that don’t”, a study done by Vantage Point Performance and the Sales Management Association found.
A well-written social media proposal takes into consideration the client’s goals, competitor analysis, trends in social media, audience psychographics, and more.
Simply said, it’s a blueprint for your whole social media content strategy, content marketing, lead generation, lead flow, sales funnels, storytelling, paid marketing campaigns, etc.
You can’t ignore the vitality of a good social media proposal if you want to win more clients, wow them with the results, and retain them for a long time. Your social media proposal should be powerful enough to make them understand the importance as well as the need to buy Instagram auto views to maintain a strong social presence for their brand.
The next section will dive into the steps on how to write a winning proposal to win more clients.
Steps to writing a Social Media Proposal
Here are the steps involved in writing a winning social media proposal for your clients.
Analysis
To help your clients with their problems, you need to understand why they are facing them. Analyzing their business to figure out why things aren’t working for them is a great starting point in the right direction.
Oftentimes, your prospects are so stressed out about their declining sales and lead that they can’t figure out what’s wrong with their strategies or sales process.
This is where your expertise comes into play. You jump right into the root cause of why things are falling apart. You analyze the loopholes, figure out how to fix them, and share them in your proposal.
Let’s say their Instagram is not growing as planned. You’ll analyze the competition and it may turn out that they’re using organic and paid strategies to gain more engagement and reach on the platform.
So, what could you do to turn things around?
You’ll surely suggest buying Instagram likes to get more engagement on their Insta posts, Stories, and Reels, and grow their reach.
This way you can find out the issues in their business, figure out the fixes, and share a few of those to close the deal.
Scope of work
This is perhaps the largest part of a social media proposal. It is essentially the actual work you’ll be doing for your client if they sign you up for the job. It clearly defines the expectations your prospective client will have while working with you.
Some of the jobs defined by the scope of work may include:
- Audience Persona:
A lot of times, a failed social media campaign lacks one simple but crucial thing – an audience persona.
In this phase, you do research about your target audience that is most likely to engage with your content and buy the products.
- Network Identification:
Based on the audience persona you’ll decide which platforms you would be using to market the client’s business and grow sales.
- Content Creation & Curation:
You may be designing social media posts, creating monthly and annual content calendars, publishing posts about industry developments and news, etc.
- Analytics & Reporting:
You may be measuring key performance metrics and sharing reports with your client regularly to keep them updated about the progress.
- Engagement on Social Media:
You might engage with the audience when they interact with your social media posts.
Project deadlines and milestones
Setting deadlines and milestones for your project will help have clear goals in mind and measurable metrics.
This will entail both long-term and short-term goals and strategies, of course.
Things like the number of followers on Instagram, number of likes on Insta Stories, number of YouTube subscribers, number of comments on Facebook Reels, etc, will give a clear picture of how things are going.
Let’s consider the scenario with Instagram growth, for example.
One of the most popular ways to gain early clout and grow your following on Instagram is to buy Instagram followers to attract more of your target audience and encourage the algorithm to push your content across the network.
Proof of work
Why your client should pick you and not dozens of others who’re competing for the same project as you?
The answer is, you’ve client testimonials or proofs of working on similar projects.
Nothing sells like a testimonial or previous work proof does. So, it’s important to ask your clients for an honest review (videos are great if they can!) every time you’ve completed a project with them.
Testimonials are the currency you can use to cash in more clients and make more money.
Terms of Agreement
This section will establish the terms of your work and how to proceed with the project.
Fees, billing practices, how you work, and termination of the project are some of the key things that are defined in terms of the agreement.
This will safeguard both parties and can help settle any differences or confusion that may arise over time.
Next steps
You should write down what the next steps are after you’ve sent the proposal.
Should your client expect a follow-up telephone conversation from you?
Can they ask questions about the proposal and will you consider revising the fee?
This will tell them what is the process flow for both of you.
Final words
Every business is different, and so are its needs and goals.
Your perfect social media proposal should align with each of your prospects individually to cater to their requirements.
Investing your time in a thoroughly-researched proposal can win you long-term clients and will help you grow as an agency or freelancer.
This blog is a good starting point for you to close more clients and help them hit their goals with social media outsourcing.